![]() Everyone wanted Cyberpunk bugs and performance issues would never get in the way of that.īut Sag also claims that, regardless of a game’s hype, being broken can destroy a franchise’s reputation. The truth is, regardless of whether Cyberpunk 2077 was broken or not, the excitement was too overwhelming for the game to not be a success. Many fans who were burnt from the initial game’s launch would probably say something like “CD Projekt Red won’t let that happen again,” once again luring folks into a false sense of security. Sag also adds that Cyberpunk “couldn’t suffer any more setbacks, especially when you consider how much CD Projekt Red had financially riding on the game.” If the company had delayed the game to fix these things, they would not have made additional money, instead putting a massive risk to the hype. If PlayStation hadn’t refunded those games and removed it from the store, Cyberpunk 2077 might’ve still performed quite well on the platform, even though it was borderline unplayable.Īnd now, a little over two years since Cyberpunk 2077 launched, the reputation of CD Projekt Red is slowly rebuilding through various updates that repair what was broken. This certainly impacted the company’s financials, but that’s largely because a separate company stepped in. One thing to keep in mind is that, although Cyberpunk 2077 performed excellently on PC, the PlayStation version was so broken that Sony took it off of its store. If the company can still hit or exceed profit goals based on pre-orders and hype, it doesn’t matter how well the game itself functions. With enough of a reputation based on quality or popularity, some games don’t need to fear a state of brokenness. Yet Cyberpunk 2077, even after all of its hype, launched as a broken mess overwhelmed by unfulfilled promises. It’s also the fastest selling PC game of all time. ![]() Cyberpunk 2077, regardless of its actual merits, was guaranteed to be one of the best selling video games of all time. We spoke to Anshel Sag, Principal Analyst of Moor Insights & Strategy, who claimed that a studio’s entire financial success depends on “avoiding delays when possible.” He continues, “this generally means that these companies end up not spending enough time on QA and QC because they are rushing to get the game to gold status so they can 'ship' the title.”ĬD Projekt Red is one such example, as the studio gained everyone’s allegiance after The Witcher 3: Wild Hunt landed in many favorite games of all time lists, and this was bolstered by an incredible set of expansions that took excitement to the next level. Hype and credibility are also important, especially from companies that players trust. This is how Call of Duty and every AAA sports game in existence continues to kill it in sales their names have value. Regardless of quality, the power of an independent property is a surefire way to rake in profits. Losing sight of a fall launch is not worth it, and even when considering players boycotting the game because it’s broken, executives know that gamers will probably end up purchasing it anyway once it is fixed. Delaying the game due to its brokenness would only hurt the company’s financials, especially because a majority of players are purchasing it regardless of performance.Īs a result, the ideal method for The Pokémon Company to make money is to release the game half-broken and fix it later. This time period is an ideal sales booster that guarantees the game will rack up more copies sold than if they launched it during any other time of the year. This isn’t just a silly trend that The Pokémon Company commits to for the sake of consistency.
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